Have you ever wondered why your users are not using your product? Or, why a new design version is not performing as expected? Or, how to build the next feature? Well, I too ponder about this and more!
A designer by education; a ponderer by habit.
This project is a remote user study of free users of the Aakash app aiming to inform retention strategies. This was done by understanding the reasons for drop off and declining engagement with three of the app’s priority features that are designed to help practice for competitive and entrance exams.
ABOUT PROJECT
MY ROLE
Part of a 3 member pod, wherein in each researcher was equally responsible for the end-to-end execution of the study.
TIMELINE
April 2022 - May 2022 (2 mos)
'Kiddoscope' is a series of biweekly sessions built on the foundations of continuous user research. Structured as an audio-visual format, these participatory sessions create a space that empowers researchers not only to evangelize their practice but also develop user-empathy as a norm among stakeholders.
ABOUT PROJECT
MY ROLE
Co-created the initiative, moderated 8 sessions and aided maintenance of the resulting knowledge repository.
TIMELINE
Feb 2022 - April 2022 (2 mos)
Being a relatively young research team at the organization, my team— User Research Labs— still worked on various types of research and each project brought with it a new set of challenges. Performing in an agile environment, we often thought of different ways to collect data especially for remote research. Given here is a glimpse of 2 such instances.
ABOUT PROJECT
MY ROLE
Ideated, co-created and adapted the tools and methods based on the requirement and context of the projects.
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