Edward Lorenz said, "a butterfly flapping its wings can cause the formation of a hurricane half a world away", meaning, the smallest of changes can produce widely divergent results. Inspired by this, I strive to understand where and how we can make such changes to build better products and services.

Hi! I am Rhituja, an industrial designer turned user researcher. Usually, I like to ponder upon the day to day lives of people, understand human behavior and the world we construct. On a lazy day, I love to read detective fiction, indulge in space theories or simply paint watercolors!