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Being Frugal. Being Indian.

(Above) The Sunday Market in Ahmedabad famous for thrifting.

India has a population of 1.34 billion (as of 2017). Such a large population means greater usage of materials which in turn means greater production of waste. Hence the age-old mantra of 'reduce, reuse, recycle' becomes more important than ever.

Jugaad is something which all Indian households are familiar with and we all have grown up makeshifting something.

Furniture pieces too need not be always store-bought. Thrifting and refurbishing can add a little fun to the product and your home.

'Dumroo' is the new life given to a set of discarded sieves; a piece of utility and adornment.

Prototyping
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Final Product

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